Wootware’s Rory Magee on growing ecommerce success in oversaturated market

Starting an ecommerce store in South Africa is a difficult undertaking; making it a success is a far more daunting challenge. Wootware is an online PC store that, despite a difficult and saturated market, has continued to thrive. Since its launch in 2009, the store has continued to grow during a recession and unstable market, which is no short feat.

We sat down with Rory Magee, the founder of Wootware, to find out a bit about the store’s success and his take on the South African ecommerce market.

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