Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
Why Cape Town has emerged as the biggest startup hub on the African continent
Cape Town is fast cementing itself as the biggest continental hub for tech startups. It’s a growing trend, confirmed by a number of research surveys and articles over the past decade. The Mother City is rightfully living up to monikers such as “The Silicon Cape” and the “Digital Gateway to Africa“. However, the reasons why the South African city is ranked where it is are a bit more complicated, and therefore debatable.
