SA instant messaging startup Notafy wants to kill SMS for good

Whatsapp, Facebook Messenger and WeChat have become the norm for mobile communication. At least that’s the case for the majority of consumers. Most banks, insurance companies, telecoms and other large service providers are still sticking with an outdated SMS technology to communicate with millions of people on a daily basis.

SMS technology, according to B2C instant messaging startup Notafy, is a bad thing. Not only is SMS costly, its clunky infrastructure makes for a terrible user experience in our smartphone world. That’s not to mention security threats.

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