Microsoft mystery event gets a location

This had better be worth all the fuss. Microsoft’s mystery event, scheduled for a couple of hours’ time, finally has a location.

The announcement that’s thrown the tech world into a froth of speculative frenzy will take place at Hollywood’s Milk Studios.

According to its website, the studio “stands at the crossroads of the fashion, music, photography and film worlds. … Milk spans contemporary culture and is a hub for supporting partnerships with some of the industry’s most visionary talent and innovative brands.”

Milk started out in New York and opened up its Hollywood branch a couple of years ago.

Read what you will into the choice of location, but ultimately it might just come down to the fact that Milk is good at hosting tech launches.

There must be a reason after all that serial entrepreneur Sean Parker, chose the company’s New York studio as the venue for the launch of his new social video startup Airtime.