A closer look at GE Software: a rising startup in Silicon Valley

One of the largest startups in and around Silicon Valley is GE Global Software in San Ramon, California, a brand new division of giant General Electric, built from scratch into an organization of 400 engineers, growing to as many as 800 software engineers and researchers by year end.
Betting big on software is a key business strategy for GE. The business group’s annual revenues were more than $142 billion in 2012. In 2008 they were nearly $180 billion. Software businesses have high profit margin