• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Chris Peterson

Chris Peterson
Chris Peterson is a copywriter for Straight North, a Chicago Internet marketing firm. He specializes in B2B and B2C marketing, with experience in informational blog posts, press releases, and website content that emphasizes Search Engine Optimization. He is a graduate of Northwestern University, where he earned a Master’s degree in journalism. Straight North provides a full range of online marketing services, including its innovative Chicago Web design group and highly experienced Chicago SEO team. Straight North develops strategy and executes marketing programs for clients with lead generation and e-commerce websites, and market regionally, nationally or internationally
  • Top tips for taking your blog mobile

    It’s time to take that last step and go mobile. Your competition is already there with nice, neat, accessible and entertaining blogs. Just because you’re online doesn’t mean your readers are compelled to visit you from their smartphones. You have to make it simple and enjoyable for them. Why go mobile? There is a reason people use mobile apps instead of opening clunky browsers on their phones and looking up information as they would on a desktop computer. People turn to mobile apps because they are easy. You can click your way to an entertainment news post as you wait on...

  • 4 Tips for pitching your great idea to a blog

    Part of being a blogger is constantly advertising your ideas as unique. Even if you maintain your own site, you have to establish credibility. Writing guest blogs on other prominent sites is one of the most effective ways to make yourself known as a thought leader in your niche. Here are a few tips for pitching ideas to other bloggers. 1. Know the blog You’ve got an amazing topic in mind, and you want a reputable site take a chance on you. You can increase your odds of being picked up by doing some research. Don’t pitch your ideas blindly. You could...

  • 8 Ways to beat digital writer’s block

    Admit it; just thinking about writer’s block is frustrating you. Writer’s block is a unique obstacle in that it gets worse with time. If you write for a living or for recreation, you know what it’s like to struggle with wording or to find a topic in the first place. Professional bloggers cover a range of topics and often write under irregular deadlines. Here are a few simple tips for getting your creative juices flowing. 1. Just start writing Few sights are as daunting to a writer as a blank Word document. Facing down the white screen is hard enough when you...

  • Your Twitter following — more than friends

    You see it everywhere: “Follow us on Twitter!” For good reason, too. Businesses correctly recognise Twitter as a major marketing tool – a way to reach users who are increasingly active in social media. Companies and websites alike are constantly seeking new followers as a means to get out a specific message. However, the composition of your following, in many ways, is more important than the total number of followers you have. Below, read about some basic strategies used to attract the right kind of followers. Lead by following Since the dawn of Twitter – some six years ago – this...