With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
How to compete in the digital conference world: keep innovating to keep ’em coming
This article was co-authored by Aimee Gabel, vice president of organizational development, education, and operations at Solar Energy Trade Shows LLC. Conferences and trade…
5 digital marketing lessons you can learn from trade shows
Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…
Flash, with substance: how Apple mastered the art of the product launch
Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…
Your 10-Point checklist for integrating digital and mobile at your next live event
To elevate your live event game, you probably wouldn’t look to Maroon 5’s wedding-crashing stunt for inspiration. But you might reconsider when you recognize…
The SIM era of marketing and what it means for your integrated strategy
The dawn of the customer-centric age has undoubtedly arrived. Consumers now dictate where, when, and how information is created, spread, and consumed. In fact,…
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