Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
4 big digital marketing trends SA will see in 2016
As we all wind down (read: freak out, break out in hives) and skid into the much needed holiday season, it’s important to take…
5 ways to avoid a social media brand implosion
Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied – sometimes obscure – and the tone and landscape…
5 questions to ask before hitting ‘publish’ on branded content
In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone…
5 big Instagram trends that have emerged in 2015
Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we’ve seen a visual content explosion. With over 20…
The value of social interactions — decoded
In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like…
Content curation is dead, it’s time to get creative
How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images…
Facebook has a new breed of troll: here’s how to protect your brand from them
For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging…
4 ways to build breakthrough Facebook iFrames
Behind every successful Facebook fan acquisition strategy you’ll usually find an iFrame. Be it a game, a competition or a landing page to direct…
Suck at YouTube? Here are 4 steps to remedying that
This is an intervention. There are too many brands on YouTube posting bland marketing content in the hope of getting a ‘viral hit’. It’s…
Why understanding high impact brand stories is vital to getting online influence right
If Michael Kors declares denim the new black on Twitter, trends will transform overnight. But, if Barack Obama were to make the same claim,…
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