Artificial Intelligence is no longer a distant promise or a Silicon Valley experiment. It’s embedded in the now. South Africans are already using generative…
Facebook ads: pay up or get lost in the noise
If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….
3 ways to harness the power of content co-creation for your next campaign
People becoming content creators is nothing new. In the digital age, we encourage people to contribute through comments, blogs and sharing. We ask them…
3 top tips for rethinking your PR strategy in the digital era
Traditionally, marketers and PR professionals were able to plan strategies that ran for 12 months based on a set calendar of events for a…
What mobile social video’s rise means for brands
Everyone’s constantly on the lookout for the ‘next big thing’ in social media, and Twitter’s CEO Dick Costolo believes the micro-blogging site has found…
Don’t fluff the facts: 3 keys to good reputation management
Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients….
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