In an era where smartphones are more than just communication tools, the need for devices that combine strength with smart technology has never been…
If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….
People becoming content creators is nothing new. In the digital age, we encourage people to contribute through comments, blogs and sharing. We ask them…
Traditionally, marketers and PR professionals were able to plan strategies that ran for 12 months based on a set calendar of events for a…
Everyone’s constantly on the lookout for the ‘next big thing’ in social media, and Twitter’s CEO Dick Costolo believes the micro-blogging site has found…
Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients….