F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Six critical elements you need to consider for your newsletter
Compiling an email newsletter that is eye-catching, succinct and relevant to your subscriber is no easy feat. In fact, it’s a fine art that…
What developments can you expect from email marketing in 2011?
2010 has come and gone and arguably the biggest industry prediction that came to pass was the rise (and rise) of social media and…
8 of the best (and worst) email subject lines
You have around 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email campaign, so…
Make sure your mail gets delivered
I love this quote from Debra Ellis of Target Marketing: “Not since the Pony Express have there been so many obstacles to getting mail…
6 quick ways to evaluate the strength of your email campaign
There are a number of metrics available for you to use in order to critically evaluate the effectiveness of your email campaign. To some…
4 ways to successfully integrate email and social media
Many months ago, amidst all the talk of social media dominance in 2010, were whispers of “the death of email marketing”. Fortunately though, this…
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