• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Gerard Dumont

Gerard Dumont is IBM South Africa's Retail Solutions Industry Manager working with South Africa's leading retailers to develop and deliver innovative retail solutions that drive speed to value. Gerard has 15+ years of experience in the field of IT, primarily focused on Enterprise and IT Solution Architecture within the retail, telecommunications and financial industry sectors. He has broad experience that covers multiple facets of architecture including enterprise, governance, application, integration, performance, availability, data, security, network, and infrastructure architecture. With his business background and degree Gerard has the ability to successfully bridge the gap between business and technical stakeholders. Gerard has both local and international experience.
  • Why you need tech to keep your customers’ trust

    Retailers don’t rush to adopt new technology. In the last century, new technologies have been instrumental in increasing both sales and customer satisfaction. Things like Sabre in the 50s (the first electronic reservation system), the introduction of the barcode in the 70s all the way to the expansion of the World Wide Web in the 90s, have been put to good use to automate tasks and try to better understand customers’ needs. The explosion of social media platforms -- which changed not only how people communicate with another but also how they research, shop and make purchasing decisions -- is...