Burn Media Sites
Follow Us
More
More
More
More
More
More
More
More
Continue in 10 seconds
Matthew Buckland: Publisher

Matthew Buckland: Publisher

administrator

Matthew Buckland is an internet entrepreneur and investor with more than 20 years’ experience working in management and strategic roles for internet and technology businesses. His specialisation is internet and digital media, marketing and content. He founded the digital marketing and strategy agency Creative Spark which he sold in 2015, five years after he founded it, to UK-listed firm M&C Saatchi PLC. After an earn-out of approximately 3 years, Matthew eventually exited his company in 2018, taking a division of the company, Burn Media, with him. He currently runs the Burn Media Group -- a grouping of technology publishing brands which report on emerging markets: Memeburn.com, Ventureburn.com, Gearburn.com and others. Matthew is EIR to the Media Development Investment Fund (MDIF), a New York and Prague-based global media fund, helping its investees with digital strategy and business models in a range of countries. The MDIF has invested more than $166-million in over 114 independent businesses in 39 countries.

Blogs vs traditional media: the Iraq issue

During the first panel discussion of the We Media conference in London a delegate at the conference whose name I didn’t catch stood up and made a very interesting comment. He says he works for a newspaper and that it was his job to review Iraqi blogs for the paper he works for to source stories and comment. He said that ever since he started doing this, he began “losing trust in newspapers” …

Hats off to Media24’s tabloids

Blogging the African Leadership Conference in Kenya, Nairobi

Ingo Capraro, Editor of the relatively new tabloid, Die Son in South Africa gave us a talk on the successes of the paper. Die Son is part of the powerful Media24/Naspers group – the biggest media player in Africa.

Die Son editor gave us a presentation on the newspaper’s successes. It is a tabloid unashamedly covering sex, scandal and has its own page three girl. There was a fair amount of criticism about what the paper was doing. Not sure what the fuss is about.

Who’s running the show at newspapers?

Blogging the African Leadership Conference in Kenya, Nairobi

Dr Peter Mwesige, Acting Head, Mass Communication Department, Makerere University and Former Executive Editor Monitor Publications in Uganda delivered an interesting speech on “African quality journalism”. He emphasised that if we treat the media “like any other business”, we distort the principles of journalism. He noted that there obviously needs to be a healthy mix with regards to the drive for profitability and good journalism, but that the drive for profitability seems to be affecting the craft of journalism. He’s right.

The blog phenomenon

When Gutenberg invented the printing press, he freed the publishers. But when the World Wide Web was pioneered by Tim Berners-Lee, it was said that the readers were now freed. The age of the internet has given unprecedented power to the reader by creating one of the most democratic and accessible forms of publishing yet – the blog.

Dotcom dating dollars

When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars.

© Memeburn 2024, a Burn Media publication.

No article may be published or reproduced without prior written permission from Memeburn.

cookie image

We use cookies

To improve your experience, deliver personalised content and advertising. Find out more by reading our cookie policy.

Accept

Sign up to our newsletter to get the latest in digital insights. sign up