Nicola Els

Nicola is Commercial Strategist for Striata South Africa, focused on assisting leading brands in SA and Africa with their digital communication strategies. Nicola began her career working for a property related IT company. In 2008, she became Head of eBilling for Striata SA and was promoted into the role of Commercial Director. Nicola has since gained significant experience in the banking sector, as Head of Commercialise for Absa Digital Channels and Barclays Africa, followed by a position with Standard Bank, where her focus was on building socially integrated customer banking channels. Nicola also has a number of years’ experience in consulting within the digital space, helping startups and small business grow their digital assets.