• Motorburn
      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!

All posts by Taya Botha

Taya Botha is a UX specialist at Quirk Cape Town. She joined the company in October 2011, making her way into the Optimise Team as an IA / UX Designer. Growing up, she dreamt of becoming an Accountant, Game Ranger, Pilot and Vet but finally abandoned all of those aspirations for the far more exciting digital life! This chocolate-fiend’s completed a certificate in both Concept Interaction as well as Flash Advanced ActionScript and says she chose to live digitally ‘cause the changes are constant and the opportunities endless. Speaking of which, Taya grabbed the opportunity to get into the UX field with both hands. It’s particularly new in South Africa which means she’s actually learnt everything she knows through 10 years of experience in the industry. #Hardcore Described as caring, loyal and funny and also known as T-dog or just plain “T’, she’s a dedicated team player who can’t live without A List Apart, Smashing Magazine and UX Booth... and her PS3. Speaking of which, she’s also known to give Slash a run for his money when rocking out on Guitar Hero. T’s ideal day off would involve zen-like chilled out activities including sun, sushi, yummy wine with a massage to top it all off – enjoyed with friends and fam, of course. Oh, did I mention she loves chocolate?
  • 3 very important things you need to understand about user experience

    It’s safe to say that we have all heard the phrases “UX” and “user experience” being used in conversation. Although people are beginning understand the value of providing a good user experience, they don’t necessarily understand what it is or how it works. In a nutshell, user experience is a concept or approach that is applied at all interaction points with your customer. It’s all about putting the user first, understanding their needs, and building a positive relationship with them. So why is this important? The benefits are infinite; some are immediate and some are indirect, only realised after...