The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Email marketing and the challenges of the Freemium model
Freemium is a business model that works by offering a product, such as software, at no cost while charging a rate for advanced features…
Fear and loathing as Amazon looks to deforest the ESP market
Amazon Web Services (AWS), Amazon.com’s cloud computing division, has announced that it is entering the Email Service Provider marketplace with the launch of a…
SMS and its role in the future of mobile marketing
Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and…
Googarola and the mobile marketing supernova
Google’s US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This…
Inbox beat-down: How social media rivalry is impeding email deliverability
Recently, both Google and Facebook have — within 24 hours of each other — initiated major manoeuvres to become the unequivocal masters of the…
Will there be a direct marketing exodus from Facebook to Google+?
It’s safe to say that news channels are now in the calm-after-the-storm phase concerning the initial Google+ stab at Facebook. The social giant’s speedy…
We use cookies
To improve your experience, deliver personalised content and advertising. Find out more by reading our cookie policy.
Accept