Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Logitech Tablet Speaker for iPad: not the sound you want
Ugly, aesthetically unsound and turd-shaped, it’s the Logitech Tablet Speaker for iPad or anything really with a headphone jack. Here’s why you shouldn’t spent…
Windows 8 RTM — love at first sight
Like it or not, Windows 8 is about to take the world by storm. I had the chance to play around with the latest…
Roelof Botha on startups: Ditch the polish, it’s about ‘raw authenticity’
As a regular feature on the Forbes Midas List of top tech investors, Roelof Botha is a big deal. As a partner at venture…
5 thoughts on writing great press releases
Michelle and I attended a Silicon Cape event this week where Sarah Rice shared her experiences as a public relations consultant for rock-star companies…
