Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Beyond insurance: How TopCheck aims to transform Nigeria’s financial services industry
In a country where online sale of services is still arguably unpopular compared to retail and other services, TopCheck is attempting to achieve profitability…
Governance and startups — the Ethiopia experience
Last month, Seedstars World held its first challenge in Ethiopia’s capital city of Addis Ababa and the event featured eleven of the country’s best…
How to keep the excitement going in your startup
Whenever a company embarks on a process to create a culture that delights customers and creates loyalty, we usually recognise four very distinct phases…
Ecommerce in South Africa – a growing movement
Ecommerce in South Africa faces many challenges. From the consumer perspective, these include reluctance to pay delivery costs, confusion around payment and the need…
