Netflix has announced the launch of a free plan in Kenya that lets people stream content from the service on their Android phones without…
The term growth hacking has been thrown around for a while now. Well, pretty much since 2010 when it was coined by Sean Ellis at the TechCrunch Disrupt conference. Despite having been around for five years now though, it seems that there is still a lot of confusion around exactly what a growth hacker is.
Simply put, a growth hacker is an individual whose sole focus is around growth. Growth at all costs. Every action and every strategic or tactical decision is centred on growth. Growth hackers are not necessarily marketers; nor are they better than marketers (as I have once been told).
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