South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
Social currency: the real value of conversations about your brand
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed…
Content sites, not social networks the hot ticket for reaching women: study
When it comes to connecting and communicating with women an old-fashioned, bog-standard website may be a better bet than the in-vogue world of social…
What makes a Twitter user influential?
I’m a big fan of Bernardo Huberman, director of HP Labs’ Social Computing Lab, and the work of his team. HP has been applying…
How the social web saved a life during the Haiti earthquakes
On the day the earthquake hit, well-known Haitian radio personality Carel Pedre was driving his car along the streets of the capital when the…
