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All posts by Jeremy Daniel

Jeremy Daniel
Jeremy Daniel was the editor of www.memeburn.com, and a firm believer in the transformative power of mobile technology for emerging markets. Jeremy has written across various media platforms for the last 10 years, from television to advertising to print before making the permanent cultural leap into online journalism.
  • The incredible disappearing HTC: what its SA strategy reveals about its global woes

    Two of the most incredible Android phones ever created were both launched in the last few weeks, by global manufacturers Samsung and HTC. Both phones, the Galaxy S5 and the One M8, will be available in South Africa and both will reinforce the case that Apple is no longer streets ahead when it comes to the synthesis of hardware and OS. Yet only one of those phones is likely to capture the imagination of consumers in that country. Because it seems that only one brand is trying to. With all the potential inherent in the HTC brand internationally,...

  • Does Facebook, like, have a like problem?

    A heart-wrenching photo of a Syrian orphan appears in your Facebook News Feed, having been shared by one of your friends. The status update challenges you to like and share as a show of support and love for this child who feels unloved. With 1-million likes then that child will finally know that he or she is cherished. Are you in or are you out? We’ve all encountered that moment and we’ve all clicked like. Remember the old saying that ‘if you are not the customer, then you are the product.’ Congratulations, you were just commoditised (again). The game of Facebook...

  • 5 social media resolutions for the new year

    The whirring gears of change in social media only got louder and more overwhelming in 2012. Every time you went retro and reached for a paper novel or (heaven forbid) an actual newspaper, you were punished with a bewildering new set of circumstances and do’s and don’ts with regard to your social media landscape. With the scars and successes of 2012 freshly behind us, let’s bravely look to the future with a set of social media resolutions for 2013. 1. Facebook is not like any 'friend' you've ever had before. Remember that kid in Grade 5 who you did...

  • Why your startup shouldn’t be afraid to scupper a flagship project

    Something special happened on the tech scene recently. A well-respected company publicly admitted that its flagship project was no longer working right and discontinued it. German task management startup 6Wunderkinder announced that it would no longer be pursuing the development of its project management app, Wunderkit, choosing instead to focus on its list management app Wunderlist which has succeeded beyond its wildest dreams. It’s not a particularly unusual story but the way that it was handled was both graceful and revealing. Read more on Ventureburn.

  • Is there a way to guarantee that your video will go viral on YouTube?

    Virality. It’s the new holy grail, the mecca of marketing. Everyone wants it but nobody knows how to get it. It just happens: it’s a matter of luck. Or is it? With YouTube becoming such an overwhelming force for marketing, with 800-million unique users every month, it’s no surprise that whole schools of thought are developing around how to tap into this market. Marketing professor Brent Coker claims he has found an algorithm that explains why some things go viral and others don’t. He has called it the Branded Viral Movie Predictor. This includes 4 key elements: if they...

  • Is TV really still trouncing the web when it comes to ads?

    Delegates to the Media Guardian Edinburgh International Television Festival were in need of some good news, accustomed as they are to the view that the internet is inches away from swallowing their entire medium and raison d’etre. So imagine their delight when they were informed that “most consumers still consider TV the most impactful advertising medium”, according to a new report released by Deloitte last week. The survey, conducted amongst 4 000 UK-based adults, confirmed that TV’s status had dropped from 64% of consumers in 2009 who considered it the most impactful, to 57%. Nevertheless, there is still a...

  • Obama on using Reddit: ‘not bad’

    US president Barack Obama took to Reddit yesterday evening for an hour-long session of the “Ask Me Anything” series. In the process, he became the first sitting head-of-state to do so and added a huge dose of credibility to the social news website. The site was inundated with visitors and the surge in traffic made sure that the session wasn't as productive as the president would have liked, but part of the strategy was surely to divert a whole lot of media time from the Republican presidential campaign that was happening at the same time. Obama and his team...

  • Has technology really killed marketing?

    The Harvard Business Review is one of the most respected and watched academic journals in the world. So when it publishes a piece with the simple title “Marketing is dead”, then the world of PR, marketing and advertising is going to sit up and take note. The story, written by author and consultant Bill Lee, begins by asserting the various ways in which traditional marketing has fallen apart before going on to explain what actually is working in the 21st Century. Lee attacks traditional marketing on three fronts: He believes that ‘buyers are no longer paying attention’ -- that...

  • Could India really ban Twitter?

    The Indian government is turning its glare onto a number of social networking sites which it feels are responsible for widespread panic and mass evacuation in Northern India, as residents flee the strife-torn province of Assam. Sectarian violence, allegedly between Muslims from neighbouring Bangladesh and the native Assamese, has led to scenes of tens of thousands of people fleeing the province in panic. The fear was fed by inflammatory mass text messages which spread rumours and innuendo about recriminations and violence. According to Time.Com, “Prime Minister Manmohan Singh, who represents Assam in the Parliament’s upper house, condemned those...

  • Content is king comes of age

    The term “Content is king” has been floating around the internet since 1996, when Bill Gates said in a speech that ‘Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.’ But over the past decade and a half, this hasn’t exactly been the case. Content has been devalued to the extent that people have expected to get it for no charge. From written copy, to music, images and video -- there’s been a generally accepted status quo that it’s okay to access this content without having...

  • Is Thnkr a legitimate challenge to the powerhouse that is TED?

    As video, and YouTube in particular, moves closer and closer to the centre of everything that happens on the internet, so innovative thinkers are finding ever more extraordinary ways to leverage its power for good. YouTube is no longer just ground zero for time wasting and idle surfing, it’s become a serious platform for disseminating ideas and stating movements. Into this burgeoning space comes Thnkr, a YouTube channel which is offering content to inspire and uplift and provoke a media-savvy generation. And the leader in this field, the mighty TED talks should sit up and take notice. Thnkr is...

  • Internet TV: have we reached the tipping point?

    Jerry Seinfeld is back with a weekly show. Every week, America’s best-loved comedian picks up a friend in his car, they drive around chatting while being filmed by Go-Pro dashboard cameras. Sounds like a hit TV show, right? Well, it is, except that you can’t see it on television. Seinfeld’s Comedians In Cars Getting Coffee is made exclusively for the internet. Here’s the promo for the new show: Britain’s Independent newspaper reports that “Seinfeld's decision to forgo television -- in favour of Crackle.com, a Sony-owned site -- comes at a watershed moment for television's relationship with the internet.” ...

  • Don’t count social media followers, measure engagement rate

    Look, social media is important for business, we all know that. But being on the right platforms is just the tip of the iceberg. It's becoming increasingly important to be able to analyse and understand how your brand is performing on social media. Socialbakers, a global social media and digital analytics company, recently released a timely infographic, that addresses the issue of engagement with social media. According to the company: “Because social media involves a great deal of human interaction in its entire complexity, aggregating results to just one digit would be grossly inaccurate and frankly impossible.” As social...

  • Perceptive Media: campfire storytelling in the 21st Century

    When the extraordinary Chrome Experiment called “The Wilderness Downtown” went viral in 2010, it was the first time that most people had seen the potential of what people are beginning to call “perceptive media”. Now Britain’s venerated broadcaster, the BBC has again thrust this new technology into the spotlight with its first foray called “Breaking Out”. What is it? According to The Next Web, it’s “media -- either video or audio – that adapts itself based on information it knows about individual viewers’. So if, for example, the show you’re watching is talking about the weather, it would...

  • Branson vs The Crimson Bandit: Social skullduggery or advertising genius?

    On 13 June Richard Branson, world-famous founder and leader of the Virgin Group, wrote on his blog that he had lost his diary. In a couple of simple paragraphs, he explains how much he enjoys using a diary, travelling with it and recording his thoughts and he ends by saying “I’ve been travelling a lot recently so I can’t be sure exactly where I left it, and I know it’s a long shot, but if anyone happens to find it I’d be very grateful if they could let me know!” This all seemed like a fairly innocent and honest moment...