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Trends

  • 4 lessons for businesses on South Africa’s biggest data breach

    While massive data breaches are associated with international companies such as Ashley Madison or LinkedIn, South Africa is no stranger to customer data being released into the public domain by cybercriminals. In fact, it was in October 2017 when security expert Troy Hunt stumbled across the largest data breach in South African history. The personal data of millions of South Africans was compromised when a database backup file titled "masterdeeds.sql" was leaked publicly online. The data contained millions upon millions of ID numbers, as well as contact details, addresses and income of certain individuals. It's rumoured that even President Jacob Zuma's...

  • 4 apps to monitor Bitcoin, cryptocurrency prices

    The trickiest skill when trading and investing in cryptocurrencies is keeping track of their violent price fluctuations. Bitcoin is a great example of this, rising to beyond US$13 000 early January, only to tank below the US$10 000 mark on Wednesday evening. But how can you keep up to speed with the ever-changing world of digital currencies? Simple. Use an app. Android and iOS users have a choice between a bevy of apps designed to list some of the popular cryptocurrencies around the world. We list four notable examples. CrypTick (Android) CrypTick is a newcomer to the Android app space, but that doesn't...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • ‘Skygofree’ spyware can steal your Android’s WhatsApp data

    Gone are the days when the scariest digital security vulnerabilities were found on Microsoft Windows. This week, Kaspersky has alerted the world to an Android spyware with "previously unseen" capabilities. Scarier still is that the spyware, dubbed Skygofree, has been active for more than three years. "Skygofree is a sophisticated, multi-stage spyware that gives attackers full remote control of an infected device," the company alerted in a press release. "It has undergone continuous development since the first version was created at the end of 2014 and it now includes the ability to eavesdrop on surrounding conversations and noise when an infected device...

  • South Africans are selling their houses, cars online for Bitcoin

    So I hear Bitcoin is a pretty big deal right now. After its late-2017 rally, the cryptocurrency is now valued at over US13 600, or R167 768.25. That means one could easily purchase a car with a single Bitcoin. And it seems that's what some sellers are offering on second-hand marketplaces like Gumtree and OLX. According to the former's head of core Claire Cobbledick, the site has seen an increase in cryptocurrency-only sales and swaps recently. "This is particularly true for high-value items like cars, bikes and boats. Many sellers are willing to take a gamble with their assets in hopes of a...

  • Here’s how to address those common ecommerce conversion killers

    Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you cannot afford to treat conversion as an after-thought. Today’s marketplace is more saturated than ever before. Shoppers have more choice than ever, too. What this means for you and your business is that there are many reasons for a potential shopper to choose your competitor over your site. From poorly targeted, generic messaging all the way to wasted opportunities, frustrating user experience and disconnected marketing that is far from strategic, there are a number of problem areas that...

  • Takealot hits record highs despite Black Friday downtime

    Although Takealot was inaccessible for a majority of shoppers on Black Friday 2017, the sales day became the biggest in its history based on visits. The Cape Town-based etailer recorded 2.2-million visits to the website and app on 24 November. That's a 280% increase in visits compared to Black Friday 2016. Those visits, at least those recorded within the first hour of its sale, generated in excess of R6-million in gross merchandising value. This jumped to R12-million in the next two hours, and ultimately R87-million at the end of Black Friday. In total, more than 52 000 orders were placed on the...

  • Superbalist sees 143% spike in website traffic on Black Friday 2017

    Black Friday 2017 was fashion etailer Superbalist's "biggest trading day to date" the company announced. The South African company experienced sales growth of 118% when compared to Black Friday 2016, with a 143% spike in website traffic year-on-year also recorded Like its owner Takealot, Superbalist also experienced downtime in the early hours of Friday morning. This however seemingly had minimal effect on its numbers, according to Superbalist's head of brand Klyne Maharaj, "By 5:30am we’d achieved over 10% of the day’s target (more than a third of last year’s target) and we saw another spike in traffic later that afternoon as people...

  • Black Friday 2017 was the biggest ever in US history, stats suggest

    Singles' Day may have become Alibaba's biggest one-day sales period raking in some US$25-billion, but Black Friday is still a force in the western world. According to Adobe Digital Insights, more than US$5-billion was spent in the United States on Black Friday 2017. Two-fifths of that was spent using a mobile device. Overall, that's a jump of nearly 17% over the previous Black Friday. The company analyses around 80% of transactions conducted online, from 100 of the States' largest online retailers. But Adobe wasn't the only company watching shoppers (a tad creepy, agreed). Salesforce's owls saw a jump of 24% in digital...

  • One Bitcoin is now worth over R133 000

    While you may be smarting over the current Dollar/Rand or Euro/Rand exchange rate, spare a thought for those wanting to purchase a single Bitcoin. The price of the digital cryptocurrency has this weekend surged to US$9602 -- or just under R133 800 at the time of writing. That means that a single Bitcoin could buy a small family hatchback, around 130 return flights between London and Cape Town, or a Big Mac meal for every meal of the day for nearly three years. The latest record-high price comes after the currency gained more than 17% this week, after it broke the US$9000...

  • Grey Saturday: the safest shopping day of the Black Friday weekend

    What is the safest day to shop online during the sales season? That's a question many a budget hunter should be asking over the Black Friday weekend. Cybersecurity company Kaspersky believes that it has the answer. Between Black Friday and Cyber Monday, there's a lesser known shopping day dubbed Grey Saturday. And yes, it's name isn't quite as catchy. It does however hold one particular distinction. According to Kaspersky's data, Grey Saturday is the safest day to shop online during the Black Friday weekend. The company recorded a dip in reported phishing attacks through 2015 and 2016 when compared to the likes of...

  • Takealot CEO Kim Reid chats Black Friday, the ‘War Room’ and fidget spinners

    "I think it's grown over time" is how Takealot CEO Kim Reid describes Black Friday. And he's not wrong. In November 2016, South African retailers saw a 10% increase in sales over the same period in 2015, this due to the increase in popularity of Black Friday and Cyber Monday. This year, Takealot itself is forecasting gains of nearly R80-million over last year's haul of R56-million for the Black Friday weekend. But for the Cape Town-based etailer, that forecast stems from years of planning. We recently sat down with Reid to discuss the formidable day, the business's operations as a whole, and...

  • Uber debuts its very own credit card

    Tech companies very rarely remain in their niche. Over time, we've seen Google become a hardware company, Microsoft transform into a creator of Android apps, and now Uber is introducing a credit card. Yes, that's right. Uber, the on-demand transportation company, is introducing a credit card. Powered by Barclays and Visa, the Uber Card will operate similarly to other credit cards. Only available in the US for now, users can sign up via the app. According to TechCrunch, the card will be available to use immediately on Uber services once credit worthiness is approved, and a physical card will be issued at...

  • ‘Pay with Google’ simplifies mobile payments on Android

    Filling out forms completely suck, and even more so on mobiles. This is especially true when you just can't wait to part with your hard earned cash for that oh so cheesy pizza. But Google hopes to make this quarrelsome system a little simpler. Its "Pay with Google" service, previewed in May, is now live in the United States. The service should also be live in countries that support Google's Android Pay infrastructure. Replacing forms altogether, Pay with Google lists the credit and debit cards you've connected to your Google Account, or via its other services like Google Play or YouTube. During...

  • Mastercard opens its blockchain APIs for B2B payment solutions

    Blockchain technology is all the rage right now, but slowly it's becoming less of a fad and a more commonplace solution for big technology and financial firms. The latest to adopt it wholeheartedly is Mastercard. Already using the technology in-house, the company today announced that it will open up its blockchain APIs to developers looking to build solutions on top of its product. "Mastercard's blockchain solution provides a new way for consumers, businesses and banks to transact and is key to the company's strategy to provide payment solutions that meet every need of financial institutions and their end-customers," the company noted...