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Trends

  • Mastercard to announce new collaboration with Zapper

    Zapper will soon be compatible with Mastercard's Masterpass payments system, after the companies on Monday announced a new possible collaboration. The two companies are currently in talks to use the QR-code fueled app to complete payments at Masterpass-enabled merchants across South Africa, while Masterpass users can similarly use Zapper to complete payments where applicable. Mechanically, nothing will change for those who have used Zapper in the past. "When shopping, Masterpass users simply scan a Zapper QR code displayed at a point of sale, or online at a wide range of Zapper merchants, to pay for goods and services," the companies explained in...

  • Google Drive gets a much prettier, refreshed user interface

    Hot on the heels of Gmail's redesign, Google Drive is also getting its share of UI updates. The Mountain View company on Wednesday announced changes that will smooth out the service's currently clunky layout, and add some material design flair to the visuals. "There’s no change in functionality, but some icons and buttons have moved, and there’s a range of visual tweaks to align with Google’s latest material design principles," Google explains in a press release. With that said, specific design tweaks include changing the position of company logos, a settings icon placed alongside the search bar, a repositioned Help Centre icon...

  • Twitter goof potentially exposes all 336m user passwords

    As if Twitter users didn't have enough to think about this week (thanks Kanye), it sprung an even bigger surprise on its users late Thursday night. The social network prompted all of its 336-million users to change their passwords, after it discovered that its employees could potentially see them. Twitter's calling it a "bug", but it was seemingly a flaw in the way the firm logged passwords. We recently found a bug that stored passwords unmasked in an internal log. We fixed the bug and have no indication of a breach or misuse by anyone. As a precaution, consider changing your...

  • Gmail’s spewing out spam, and nobody seems to know why

    All the hype surrounding Gmail may be thanks to its first redesign in some seven years, but not all is well with Google's mail service. According to a number of reports, Gmail users on Sunday found a number of spam messages sent from their accounts. "My email account has sent out 3 spam emails in the past hour to a list of about 10 addresses that I don’t recongnize," wrote one user on Google's Product forum. Changing passwords didn't help this particular user either, nor did marking the mails as spam. "Please help, what else can I do to ensure my account...

  • FNB launches eWallet eXtra mobile bank accounts in South Africa

    First National Bank has today announced eWallet eXtra, a digital bank account that can be opened from a mobile device for unbanked South Africans. According to FNB, the mobile bank account is intended to plug the gap between its eWallet offering and traditional bank accounts that "do not meet the unique needs of irregular income earners such as seasonal workers." FNB suggests that this target market consists of some 11-million South Africans. The eWallet eXtra offering does attempt to plug this gap. "If you are above the age of 16 and own a cellphone, you’ll be able to get a mobile bank...

  • 7 security strategies to protect everyone from data breaches

    Recent reports of large data breaches are alarming for everyone. Customers worry about the implications of having their financial and personal information hijacked. The organisations that were compromised worry about both the near-term and the long-term effects on their business and other organisations worry if they will be next. Two things are certain, though. The cost of a data breach is going to be really expensive, and it’s not going to be the last time it happens. The big question everyone is asking is, what do I do about this? Perform a risk assessment A thorough risk assessment helps ensure you are focussed...

  • Huawei Pay set to launch in South Africa later this year

    Hold onto your credit cards, folks. If all goes to plan, Huawei Pay will be coming to South Africa in the second half of the year, the company's Gene Jiao confirmed to Memeburn in an interview. Speaking on Thursday at the P20 launch in Johannesburg, Jiao -- the president of Huawei Consumer Business Group in the MEA region -- revealed that the firm plans to rollout its mobile payments platform to South Africa in the coming months. The news echoes Huawei's earlier announcement in March of a forthcoming mobile payments offering for South Africa, alongside a standalone app store, streaming music...

  • Privacy as we know it is dead (but data security matters more than ever)

    Over the last few days, as the fallout from the Cambridge Analytica disaster continues to make waves, there has been a huge increase in deleted Facebook profiles. Elon Musk made waves when he deleted his company pages for both Tesla and SpaceX, after first claiming surprise that either of his companies was on Facebook in the first place. This move has given the #deletefacebook even more momentum. Is deleting Facebook really the answer to the latest data scandal, however? And, more importantly for brands using social media, is privacy even a real thing anymore? The concept of privacy has been hotly...

  • ‘Small number’ of Boeing’s computer systems hit by WannaCry malware

    Remember WannaCry? It was 2017's big security story, infecting more than a quarter-million Windows computers at its most prolific point. But its prominence died down after tech doctors quelled its spread. But like a bad case of influenza, it's definitely not dead, and reports suggest aircraft manufacturer Boeing found that out the hard way on Wednesday. According to the Seattle Times, the firm's 777 assembly line in North Carolina was affected, but it was contained to a small number of machines. "The vulnerability was limited to a few machines. We deployed software patches. There was no interruption to the 777 jet program...

  • ‘Offensive language’ may get you banned from Microsoft’s Skype, Xbox Live

    From 1 May 2018, using "offensive language" on Microsoft's online services could get you banned, this after the company updated its Services Agreement. Although the change was implemented on 1 March 2018, civil rights advocate Jonathan Corbett spotted the change this week. "In the Code of Conduct section, we’ve clarified that use of offensive language and fraudulent activity is prohibited," Microsoft wrote in a brief summation of the changes. Further digging into the actual change, explains that users are not allowed to "publicly display or use the Services to share any inappropriate content or other material (involving, for example, nudity, bestiality, pornography,...

  • Bitcoin is pretty cheap right now (compared to its peak)

    February has not been a good month for Bitcoin traders, or traders of any cryptocurrency for that matter. According to CoinMarketCap's figures at the time of writing, Bitcoin's value has fallen by nearly 16% in the past 24 hours, hitting a new three month low. It will now set you back just US$6704 to purchase 1 BTC, this compared to its peak of nearly US$20 000 in December 2017. Overall, its market cap has also fallen to US$112-billion, while the cryptocurrency market cap as a whole is below US$300-billion once again. This is a far cry from the late 2017 value surge. But...

  • Ecommerce conversion trends to watch in 2018

    Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two, from virtual reality to machine learning, chatbots and location-based marketing, some trends will impact on conversion more than others. Ideally, smart retail brands know that to bring in more sales, you first need to find and connect with your audience. Not all trends will add genuine value. Those that are focused on conversion, however, are far more likely to help you get results. Let’s take a look at a few of the most interesting trends that have been...

  • Watch out for the latest OTP scam plaguing MTN’s network

    If excessive spam calls weren't enough, South Africans will now need need to guard against a new MTN scam plaguing the network. Using OTPs, or one-time PIN numbers, scammers can gain access to a users' MTN account, purchase airtime and data, and then transfer said purchases to another number. According to MTN, fraudsters gain the OTP from users directly, asking them to provide it during spam calls. "Unfortunately, fraudsters are everywhere and we want to be sure all our customers are protected at all times, across our entire business," explained Jacqui O'Sullivan, the company's corporate affairs executive. "Our systems are designed to safeguard...

  • Strava’s heatmap inadvertently reveals the world’s military secrets

    If you happen to be a soldier stationed at one of the world's military bases, secret operation centres or covert patrols, you may want to switch off your phone's GPS and consider uninstalling all fitness apps, including Strava. Like, stat. In November 2017, "social network for athletes" Strava published a detailed heatmap of the world's most popular training routes -- be it running, cycling or even kitesurfing -- that its users frequent. The data contained within the map was beyond deep. Some three-trillion GPS points were logged, containing more than 10 terabytes of data in total. This amounted to more than a combined...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...