Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Top tips for deciding what level of phone to develop for
There are a number of very good reasons you should be developing for mobile. It’s an incredibly fast-growing medium. In fact, mobile web has…
10 gems of wisdom for delivering service through mobile [Tech4Africa]
Gustav Praekelt and Sebastien Lacour show two very different solutions to the same problem – delivering services to people via mobile when the Web…
Seven rules for building a mobile campaign
So you’ve decided to build a mobile campaign. It makes sense. Everybody has a mobile phone right? And you know a few marketing basics…
Android triumphs over iPhone app store
The endless war between Apple and Android has seen a decisive victory, for the Android app store at least. In the second quarter of…
