This Holiday Season, Global technology brand HONOR, is celebrating “Unsung Heroes” with a moving holiday movie and an exciting social giveaway. These individuals, often…
10 Future Web Trends to watch
It’s a web 2.0 world these days. I never thought I’d use the term so frequently and freely, but it does encapsulate a new…
Newspapers RIP? Not really.
Duncan Mcleod from the Financial Mail wrote this doom ‘n gloom piece on the end of newspapers. It’s actually one of the better pieces…
SA's online newspapers set to grow
Francois Nel from the For the Media blog pointed me towards his blog recently (pretty good, I must say). This post in particular caught…
Decline of the homepage
Website consumption patterns are changing. Remember when the main way to surf a website was via its homepage? Well, that was the old days. The rise of super-fast, super-efficient search engines mean that users are increasingly accessing websites via deep links that bypass their homepages directly to a website’s articles. It’s essentially a backdoor into your website. Search engines aren’t the only ones to blame. Bloggers generally link directly to the articles they are writing about, ignoring homepages. RSS feeds, which allow users to subscribe directly to article feeds, are also responsible for the decline of the homepage. So what does this mean? Paradoxically it is both a problem and an opportunity for publishers.
