‘Greatness awaits’ with Sony’s new PS4 ad parody of Daft Punk

Leather gloves. Colourful lights. Mystery man. Action! A recent Sony add showing the unboxing of the PlayStation 4 parodies the music group Daft Punk’s Random Access Memories LP video. Random, right?

The setting’s almost Mass Effect-ish, with a control rooms’ colourful lights contrasting shadowy features of a man wearing leather gloves. It’s tense and, when it peaks, there’s the PS4 — in a box. The man (still wearing a pair of leather gloves) goes through a dramatic unboxing of Sony’s latest invention — all show and no tell.

Inside the box there’s the Network Voucher, a quick start guide, Dual Shock 4 controller, HDMI cable, AC Power Cord, Mono Headset, USB cable, and then of course the 500GB PS4. The latter of which literally shines in the video like a massive torch — just the way a next-gen console’s supposed to.

The mysterious man is eventually revealed to be President of Sony Worldwide Studios, Shuhei Yoshida who touts that “Greatness awaits”.

A few weeks ago Microsoft also posted the Xbox One: Invitation add featuring robots, zombies and Roman soldiers distracting people from their mundane lives. Both Sony and Microsoft seems to be throwing wads of advertising money around and having fun.

Last week Sony engineer Yasuhiro Ootori gave us an official look inside the PS4 tearing it down showing all its inside secrets. After all these videos, you’ll feel like you’ve known the console for years when you eventually open it for the first time.

The box, together with the PS4 and all its peripherals of course, will be ripped open by hordes of hungry US gamers come 15 November and South Africa around 13 December.