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Taiwanese mobile company HTC hasn’t had the easiest few years, having been toppled from its position as one of the most popular smartphone manufacturers a long time ago.
Now, Bloomberg has reported that the company is exploring a range of strategic options, from bringing in an investor and spinning off its Vive VR division to selling the entire company.
The report, citing “people familiar with the matter”, also claimed that HTC has held talks with companies, such as Alphabet.
One of the sources added that a full sale wasn’t likely, owing to the diversity of its businesses.
Bloomberg’s sources said that the company could press ahead as usual, with no final decisions being made.
HTC is reportedly exploring its options, which could include a full sale
Nevertheless, HTC has seen its marketshare tumble in recent years, despite producing a string of mostly well-received smartphones in the past 18 months. The HTC 10, Google Pixel and U11 all saw good critical reviews, with the HTC U Ultra being one of the few blemishes thus far.
The company’s Vive VR headset has also enjoyed a welcome critical reception, with a US$200 price cut recently being made to drive sales. The headset differs from Oculus and mobile VR by offering room-tracking as well, making for a unique selling point.