Hyundai Genesis fleet uses tyre tracks to write message to astronaut

We’ve seen some crazy marketing stunts from car manufacturers in recent years, including BMW’s recent aircraft carrier “stunt”, but the latest (and arguably more wacky) example from Hyundai is quite “otherworldly” if you enjoy a spoon of pun in your morning coffee.

Using a fleet of just eleven Hyundai Genesis sedans, the company boffins completed a message on Nevada’s Delamar Dry Lake that could be clearly visible from the International Space Station, circling well above the planet.

It’s the equivalent of astro-graffiti, but it was all done in good faith.

“Steph hearts U” was the inscription, with the heart taking the form of the emoticon, which was created using tyre tracks and pure human genius. The message was dedicated to one of the ISS’s crew members who is “Steph’s” father.

Have a look at the video below.