Check out Nissan’s ultra-techie Teatro for Dayz concept [Gallery]

From concept to interior and exterior design, Teatro for Dayz is simple: a clean canvas. When the car is in drive mode, meters, controls and maps appear on a pure white instrument panel. When parked, Teatro for Dayz transforms into an entirely new device. The entire interior, starting with the instrument panel, becomes a live display for a generation wired for connectivity.

Nissan has announced the concept it plans to show off at the upcoming Tokyo Motor Show, and while the outside looks pretty similar to some of the Japanese Kei cars we’ve seen in recent years, things are pretty damn futuristic on the inside.

According to Nissan, Teatro for Dayz “is a combination of mobile technologies unlike any previously imagined in a car”. That’s probably most evident in the fact that every surface of this car, inside and out, functions as a screen. When the car is not in drive mode, all the driver sees is a steering wheel, an accelerator and brake pedals. As information illuminates on the white instrument panel, the driver can freely adjust the size and position of the meters, gauges and car navigation information on the instrument screen.

Any experience in or around the car can meanwhile be shared instantly via an onboard camera. All the while, the EV battery keeps smartphones and other devices juiced up.

The electric vehicle, Nissan says, is aimed at a generation weaned on digital connectivity.

“The generation now getting their first driver’s licenses has always been connected through digital devices, email, social media and so forth,” says Nissan’s Product Planning General Manager Hidemi Sasaki. “What moves these digital natives is capturing experiences in photos and videos and sharing them. Friends respond with `likes’ and share the experience further. What’s important is not whether something is experienced personally or virtually. What matters is the process of sharing.”

Sasaki says that Nissan has identified some common car interests among share natives. “First, they tend to look beyond the car’s basic role of transportation. They want a car to be a versatile tool for creativity like a smartphone. This is different from customising a car. It is more like the ability to modify a car to meet their mood at that moment. Share natives will use cars in ways we would never imagine. So we thought from the perspective of designing a car that would serve as a canvas for their inspiration.”

Whether anything from this flight of fancy really takes off remains to be seen, but it does suggest that there is the possibility for customisation in a world moving rapidly towards shared transport models.

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