The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
German luxury cars require a rethink for China
For German car companies, China’s luxury car market has devolved from secure future profits to disastrous income losses. With its powerful economy and a…
Nvidia isn’t hype for automotive engineers
Nvidia earnings were the most anticipated financial services event of the year. As the world’s most valuable publicly traded company by market capitalization, you…
Pick-up trucks and Tesla-Trump politics
EVs have never been a core issue in American elections. The American auto industry’s Big Three make profits from large pick-up trucks and ladder-frame…
The F1 risk for Audi
Car companies and F1. There’s no average outcome – either you win or suffer brand depreciation. The allure of is obvious. The glamour, technical…
