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All posts tagged "Bafana Bafana"

  • The 10 biggest South African Facebook Pages

    For the past four years the Facebook wave has been breaking over South Africa, bringing a deluge of excitement, controversy and hype with it. During that time the user base has grown from less than 10 000 to well over three-million people. To put it in context, if our population had grown at the same rate as our Facebook users, there would now be 15-billion South Africans on the planet. That’s great for Mark Zuckerberg and his crew of teenage gazillionaires, but what does it mean for South African brands? In theory the platform gives marketers an unparallelled opportunity to...

  • A World Cup marketing lesson: You can’t own the flag

    If there is one valuable lesson for marketers and advertisers this World Cup season, it lies in the fact that big brands don’t own and drive big emotions: people do. Just take a look around. I was taking my dog for a walk the other day, just before the kick-off of the 2010 FIFA World Cup, when a bakkie full of Bafana-fanatics roared past me, tooting, wavin’ flags, and just generally making “waka waka”. I knew I had to do something in return, so I shouted the first word that sprang...

  • World-wide Twitter trend frenzy ushers in World Cup day

    Twitter was abuzz with World Cup fever on Friday, with seven out of 10 of its trending topics highlighting the world football spectacle. The trending topics, listed on the microblogging and social networking site, included #WC2010 #WorldCup #Bafana #SudAfrica #FIFAWorldCup #NelsonMandela. One of the trending tags also referred to "Bafana" -- in reference to the nickname of the South African national football squad "Bafana Bafana", meaning "The Boys" in Zulu. On Wednesday "Vuvuzela" quickly become a trending topic when South Africa and parts of the world celebrated the "Vuvuzela Moment" by blowing the local trumpet-like instruments in unison on noon that...