Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Old Spice: The Emmy your ad could smell like
When we first covered the Old Spice “The Man Your Man Could Smell Like” campaign, we closed off the article with these prophetic words:…