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All posts tagged "Huisgenoot"

  • South Africa’s top magazines according to Facebook

    Last week, I was interested to read a post by MediaSlut that listed the top South African magazine brands in terms of Twitter followers. I decided to do a corresponding survey of SA magazine brands on Facebook. I used the Audit Bureau of Circulation(ABC) list of South African consumer magazines and searched for more than 100 of the titles on Facebook. Unfortunately, Facebook’s search is not great and there are many unofficial pages and groups. I also looked on magazine websites for links to their fan pages. Where publications have international versions, the numbers given are for the South African titles’...

  • Should you be using ‘official’ or ‘community’ Facebook Pages?

    You can call Facebook many things, but “simple” is no longer one of them. In the last three years they have piled on the features and, in doing so, cranked up the confusion. If you’re an online marketer you probably already know to avoid the most common mistakes when adding your brand presence to Facebook. For 90% of marketing initiatives, an “official” Facebook Page (aka fan pages or brand pages) is the best choice. But be aware that official pages are actually quite limited in scope. They are only for use by “official representatives” of one of three narrow categories of...

  • The 10 biggest South African Facebook Pages

    For the past four years the Facebook wave has been breaking over South Africa, bringing a deluge of excitement, controversy and hype with it. During that time the user base has grown from less than 10 000 to well over three-million people. To put it in context, if our population had grown at the same rate as our Facebook users, there would now be 15-billion South Africans on the planet. That’s great for Mark Zuckerberg and his crew of teenage gazillionaires, but what does it mean for South African brands? In theory the platform gives marketers an unparallelled opportunity to...