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All posts tagged "International Marketing Council"

  • Facebook Deals and Places could help your brand

    Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand managers can look forward to Facebook Places and Facebook Deals – innovations that make an even stronger case for social media in the mobile arena. Already launched in the UK and US, local companies can look forward to having access to these services in the next couple of months. Used independently or together these services are powerful tools. Facebook Places, a location based service, gives brands the capability to set-up their "place" on Facebook....

  • ‘First ever’ crowdsourced ad competition to showcase SA

    South Africa's International Marketing Council (IMC), custodian of Brand South Africa, is sponsoring a first of its kind online ad competition to crowdsource creativity and insight from around the world to showcase South Africa as a vibrant and competitive nation brand. Launched in conjunction with the Chief Marketing Officers Council, a global organisation of senior marketing executives, the Get Wildly Creative About South Africa ad contest is being hosted on Zooppa.com, a revolutionary social media site which brands like Microsoft are using to generate people-inspired viral advertising. The IMC, the CMO Council and its new GeoBranding Centre will use viral communications,...