Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Hatching Twitter: all about Jack, but not really
Twitter users often find it quite difficult to explain the social network’s importance to non-Twitter addicts. In most places, my bio reads: “tweets with…