HONOR has been making waves in the smartphone industry with its innovative approach to durability and functionality. In 2025, the company continues to build…
South Africa’s online population is showing increasing enthusiasm for artificial intelligence (AI) as the technology continues to expand globally. According to a new survey…
The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Just one year after its launch in South Africa, Temu has become a major player in the country’s e-commerce landscape, reshaping how South Africans…
In a groundbreaking move for African travel technology, Purple Elephant Ventures (PEV), a Nairobi-based venture studio, has raised $4.5 million in seed financing. This…
Conservio, the go-to platform for travellers looking to escape into nature, has just landed $1 million in funding to expand its footprint. The investment,…
Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…
Honor introduced its latest foldable device, the Honor Magic V3, at IFA in Berlin. It is expected to be available in the South African…
Guinness World Record holder Bryan Berg, alongside Honor, will attempt to build the tallest house of cards in eight hours without using any glue….
GS3 Emzoom. It is another of the new Chinese models that continue to add diversity fo choice for local buyers, in a market where…
Dakar is the world’s most demanding off-road race. And if you sell vehicles with an all-terrain marketing subtext, a Dakar win is invaluable. Occupying…
Jeep had a terrible 2024. The iconic all-terrain vehicle brand and crucial profit source for Stellantis saw sales ebb, dealers annoyed, and shifts reduced…
At the Digital Citizen’s Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger…
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
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