Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
The most advanced Galaxy Z series yet, seamlessly blending precision engineering and powerful intelligence to elevate everyday interactions – all in its thinnest and…
Forget chatbots and robo-advisors, Absa just introduced an AI-powered digital clone of award-winning journalist Fifi Peters, and it’s rewriting the rules of what’s possible…
Cape Town-based payments leader Ecentric has announced a strategic partnership with MoneyBadger to bring Bitcoin payments to the forefront of mainstream retail in South…
MzN International, a global social enterprise focused on helping mission-driven organisations scale impact, has officially launched the first of four AI-powered “Digital Teammates” designed…
A new wave of opportunity has arrived for the city’s creative sector. The timbuktoo Creative Hub, the first of its kind in Africa, has…
Acer is raising the bar for gaming and content creation with the launch of its latest Predator BiFrost and Nitro graphics cards, now powered…
Game On, Reality Off: Philips Evnia Unleashes QD OLED Mayhem Let’s cut to the chase: Philips Evnia just nuked the gaming monitor scene. The…
Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…
TDK has responded to developing market needs with a new range of advanced inertial measurement units (IMU) for automotive applications. The Japanese electronics giant…
Data centres will command power equivalent to the entire Japanese power grid by 2030. It’s a startling prediction and one that infrastructure futurists, data…
Perhaps the most iconic of all light tactical vehicles is the Toyota Land Cruiser Technical. These pickup trucks have been a platform of choice…
At the Digital Citizen’s Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger…
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
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