South Africa’s AI PC revolution is officially underway. ASUS, in partnership with AMD, has unveiled its 2025 Expert P Series lineup — a full…
Investing and trading can seem complicated. You might hear terms thrown around that sound like another language. One area that often confuses newcomers is…
South Africa’s U20 national football team, Amajita, brought home the AFCON title for the first time in 28 years — and HONOR South Africa…
South Africa’s AI PC revolution is officially underway. ASUS, in partnership with AMD, has unveiled its 2025 Expert P Series lineup — a full…
The Southern African Venture Capital and Private Equity Association (SAVCA) has confirmed the departure of CEO Tshepiso Kobile, who leaves the role to pursue…
South African agri-tech startup SwiftVEE has secured a strategic collaboration with Nedbank Agribusiness, aimed at streamlining access to agricultural inputs through embedded finance. Under…
Acer is raising the bar for gaming and content creation with the launch of its latest Predator BiFrost and Nitro graphics cards, now powered…
Game On, Reality Off: Philips Evnia Unleashes QD OLED Mayhem Let’s cut to the chase: Philips Evnia just nuked the gaming monitor scene. The…
Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…
Slate promises to revolutionize the pickup truck market with its new single cab BEV. With backing from Amazon’s Jeff Bezos, the Michigan company has…
Red Bull is the standard for performance marketing. The Austro-Thai energy drinks company is a dominant presence in power sports, including its winning F1…
Gravity. Immutable but never misunderstood. And there’s no misunderstanding the product mission with Lucid’s three-row luxury SUV either: it’s literally a moment of Gravity…
At the Digital Citizen’s Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger…
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
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