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All posts tagged "online publication"

  • Online media, platforms, innovation and advertising

    Just did this interview with a publication. Thought I'd publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It's time to move on from using words like "cannabalise" and "steal" with reference to the print-online relationship. We should stop using these words. A media company's objective is to secure readership and...

  • 'Beware the power of social media'

    This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb crash and was one of the few online publications that actually gave rise to various print titles (instead of the other way round). These were all set up from scratch and, today,...

  • Where are the great online magazines? Where?

    Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world.... Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half...

  • The future of online advertising

    Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology and bandwidth on the web advances, so advertisers and their agencies are increasingly deploying rich media to funk up their online campaigns. Rich media means...

  • Print vs Online: Interview with Marketing Mix

    What is your opinion on the general attitude of the newspaper industry towards the merging of online and print? I think there are sceptics and believers. There will be a measure of merging, but I believe that online and print will also continue to co-exist as distinct products, offering similar or the same content -- at least in the forseeable future. Even in developed countries, newspapers in their traditional form will continue far...

  • Online + print = better journalism

    Much has been written about how websites are increasingly threatening newspaper readerships. Much has been written about the supposed antagonistic relationship between the two mediums, stereotyped as the fast, loose and reckless propeller heads versus the staid, conservative, old newspaper hacks. Well it’s not like that. Although I was just a twinkle in my father’s eye during the early years of Marconi’s wireless, I have often been told that back then people spoke...

  • The future of online advertising

    net savvy The future of online advertising Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology and bandwidth on the web advances, so advertisers and their agencies are increasingly deploying rich media to funk up...

  • International traffic on local websites: Name in Lights

    On Google’s news page recently, Matthew Buckland saw the name of East London’s Dispatch Online above some world famous brands. But could they cash in on it? The other day I saw a story from East London’s Daily Dispatch website, Dispatch Online, highlighted on Google’s news site. It was up there with world famous brands like the New York Times, Washington Post, Guardian and CNN. The Google news search engine had picked up...

  • Why SA’s Online Journalism is Rubbish

    When will online journalism make a real impact in this country? Matthew Buckland says that until online starts to publish more original stories, it’s not going to be taken seriously. There is a movie on circuit at the moment called Shattered Glass. It’s about a rising star journalist, Stephen Glass, who got caught out for fantastically fabricating his articles for The New Republic, one of the US’s most prestigious magazines. The scandal...

  • Mugabe’s Online Nightmare

    Net Savvy Mugabe’s Online Nightmare The Daily News website and Zimonline continue to publish news critical of the Mugabe regime, and there’s not much Jonathan Moyo can do about it. Matthew Buckland looks at the power of websites as tools of democracy in Africa. When South African mainstream media were covering the banning and demise of Zimbabwe’s biggest independent daily paper, the Daily News, what wasn’t widely reported was...

  • Are websites killing newspaper circulations?

    Websites are often singled out as one of the main culprits for falling print circulations. Simply put, the argument is why would readers bother to buy a newspaper if they can get the same publication for free over the net? It’s not a new debate, but yet it persists. It’s the question at the back of every newspaper editor’s mind when faced with declining numbers. Print circulations around the world are showing signs...

  • Mine’s bigger than yours, I think

    It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in somewhat of a flux. While there is no doubting the veracity and integrity of the readership figures being put forward by reputable online publishers, it’s been difficult to get a completely accurate picture of website readership in South Africa. In the early days of the wild, wild web there were...