Eskom CEO Andre De Ruyter has come out to clarify what appears to be a case where he was allegedly quoted out of context….
Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….
Just did this interview with Marketing Mix on the (yawn) print vs online debate…
What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?
How far is SA behind (in general) when it comes to combining online and print?
What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?
What are the problems/challenges facing publishers that actually want to embrace online?
Should SA publishers be worried about online? Is it a threat?
What is hampering the real growth of online at the moment?
How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?
What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?
How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?
Has online revenue started to make a positive impact on the overall bottom line?
Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?
What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?
What is your opinion on citizen journalism and its part?
What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?
Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?
Answers over the page…..
According to Dave Sifry on the Technorati blog (the blog search engine) the blogosphere is literally DOUBLING every 5,5 months. There are about 40,7 million blogs around today, so that means if this formula is to be followed that there will be 80-million blogs by the end of 2006. What’s more is that a blog is being posted EVERY SECOND on the world wide web. There are about 50 000 blog posts every hour and 1,2-million legitimate posts per day. Now that is alot of content and alot of blogging.
When’s Technorati listing? I want to buy some shares.
As Google embraces the stock exchange, many dot.com kids are rubbing their hands with glee at what could signal a return of the good times. Matthew Buckland has been through dot.boom and dot.bomb and spent lots on expensive therapy to forget it all, but here he reminisces.