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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!

All posts tagged "The Media Shop"

  • How Brazil became an internet advertising powerhouse

    Brazil is a making waves in the tech world. A growing number of tech startups are emerging from the Latin American country and it's investing heavily in tech infrastructure. Small wonder then that online advertising is also on the rise. In a 2011 survey, IBOPE (a large media and marketing firm in Brazil), sheds some light on why Brazil is showing a surge in advertising spend within their home market. Total advertising spend in Brazil rose 15.8% year-on-year when comparing the numbers from 2010 to 2011. This huge jump means a move to BRL88.32-billion (US$52.89-billion) spend on advertising...