Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
The battle: WAP vs. APP
Firstly, lets consider that WAP really is just ‘the internet’. Gone are the days where reference was made to WAP and a superbly less-superior…
Cellphone and new media — Promised Land?
There is a common lament among online publishers these days, and it goes something like this: If only the internet was invented by a…
