Apple’s ‘1984’ campaign is one of the most iconic in advertising history. It launched the perception that Apple computers were for rebels. It was always assumed that it was a one-off, until now…
It turns out the campaign had a sequel. Rather than freeing the slavish drones of an Orwellian style Big Brother, however, the ad features Apple in the role of heroic American forces liberating Europe from evil. The enemy is, of course, still IBM.
Oh, and get this, Steve Jobs plays US president Franklin Delano Roosevelt.
According to Mashable, the Cupertino-based tech giant commissioned the ad for an international sales force meeting in Hawaii in 1984. That was the last anyone heard of it until tech news site Network World obtained it from Craig Elliot, an Apple employee at the time.