• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
google search

Oscar Pistorius outstrips Lance Armstrong, Tiger on Google search

Searches for Oscar Pistorius, who stands accused of murdering his girlfriend Reeva Steenkamp in the early hours of 14 February, have outstripped those for Lance Armstrong and Tiger Woods at their peak over the past two years.

However, interest in the case is still nowhere near that of the wedding of the Duke and Duchess of Cambridge, which topped searches in Britain for 2011.

That Pistorius has garnered more attention than Woods in the period is hardly surprising. By 2011, Woods had largely put his indiscretions behind him by 2011 and spent most of the time after that slowly regaining the form that had made him the world’s best golfer.

It’s also obvious that for a long time Armstrong’s fight with the US anti-doping agency (USADA) was the bigger story. Even as Pistorius became the first double amputee to compete in the able-bodied Olympics in 2012, there were more searches for Armstrong. That makes sense. Armstrong was undoubtedly the more prominent sportsperson.

That the sudden spike in Pistorius searches comes so soon after the one which followed Armstrong’s interview with Oprah Winfrey is illustrative. At the time, it seemed as if the world was honed in on Armstrong. Now it looks like it’s just that much more honed in on the man once celebrated as the “Blade Runner”.

Unsurprisingly, the locus of attention on the Pistorius case has been in South Africa, although the paralympic multiple gold medalist’s global prominence is reflected by a high number of searches from the US, Canada and Western Europe.

It should be noted that Google Trends, are exactly that, trends and other versions of the search may turn up slightly different results.

Hat Tip: Google Africa.

Author | Stuart Thomas: Senior Reporter

Stuart Thomas: Senior Reporter
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself to be thrown in the deep and did his best stay afloat. When not fused with his keyboard, you can find him... More
  • http://crazysexycool.co.za/sticker-blog MonkeyMarcel

    @Stuart, sorry to burst your bubble but you are wrong and your search methology is also incorrect:

    Correct is:

  • http://twitter.com/Stu_Thom4s Stuart Thomas

    Hi MonkeyMarcel,

    This is the version that we got from the Google offices. I will however take up the query with them.

  • http://crazysexycool.co.za/sticker-blog MonkeyMarcel


  • Brett

    Hey Guys, the trend query as stated above is “blade runner+pistorius+oscar pistorius” we have done this because he is know by two names and we needed to differentiate the traffic from the “Oscars” awards. Hope this helps

  • http://crazysexycool.co.za/sticker-blog MonkeyMarcel

    @disqus_8iCLzWMRve:disqus Still wrong guys.

    You are not comparing apples with apples here. For your methodology to work you should then have added the Lance Armstrong’s nickname and his surname, just like you did for Oscar Pistorius.

    And even then you are still wrong as if you do it this way, Lance is still 15/4 times more popular than Oscar.

  • Pingback: The only real surprise from the Oscar Pistorius scandal is that people ... - New York Daily News ← Access Legal Advice()

  • http://gearburn.com/ Andy Walker

    In terms of viewership definitely and perhaps prize fund too! It’ll be interesting to see which tournament comes out on top in the coming years, especially in terms of local (South African) viewership numbers.

    Thanks for the comment Shisno!