Alex de Coning started his career in public relations at Baird’s Renaissance in 2001. During this time, De Coning had the opportunity to work with clients across various industries, including Novartis and Sanofi Pasteur in the healthcare industry, as well as Absa in the financial sector. However, De Coning developed a passion for the technology industry following the work he did with Motorola, successfully relaunching the handset manufacturer in South Africa. Alex also enjoyed an extended period working on the MTN account, where he was a senior member of the team responsible for the brand’s digital strategy for their sponsorship properties. Alex was also part of the team responsible for the communication around South Africa’s Square Kilometre Array bid. De Coning left Baird’s to join the team at Cerebra, a strategic integrated communication agency in Fourways during the course of 2011. He is currently servicing information protection firm, Symantec, and applying his expertise to network service provider Altech Autopage Cellular. Alex enjoys writing and received a Pixel at the 2012 Bookmark awards for the editorial he created and disseminated for the launch of G-Connect In-Flight Wi-Fi.