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Craig Raw

Craig is the founding CTO of Quirk, the digital agency. A programmer since the age of six, Craig believes strongly in using technology to educate, create jobs and improve lives. As such, he's created numerous pieces of software over the years, including the online reputation management tool BrandsEye and SEO browser extension SearchStatus. Craig lives and works in Cape Town.

RECENT POSTS

• Why you should be considering hybrid mobile apps

  If you've ever had any need to develop mobile apps, you'll probably be aware of the choice between going native or web app. For those not aware, native apps are developed using the language and platform of the phone in question (Objective C for iPhone, Java for Android etc.). Web apps, on the other hand, run in the mobile browser of the device. Like all great techie debates, the reasons for choosing one or the other relate to performance, design ...

• We are on the verge of an eCommerce revolution

  If you have recently spent any time in the United Kingdom or United States, you will no doubt be aware of the vast difference in eCommerce between South Africa and those countries. In statistics, the difference is made clear: In 2010, UK shoppers spent GBP£58.8bn (US$92bn) online, while South Africans did a paltry ZAR2bn (US$254-million). Even accounting for population differences that's a significant differential. So, why is South Africa so far behind?It's certainly not that eCommerce itself is without benefits. ...

• Ignore the URL at your peril

  In the online world, the URL is ever-present. It is the digital home of businesses large and small, the currency of social exchange, the thread on which the hyperlinked web exists. There can be few more important building blocks to the internet as we know it, but all too often the humble URL has been abused or even downright ignored as technologies have pushed their way to the limelight.The URL has a long history. As with most the building blocks ...

• The Amazon, Walmart & FT app rebellion: What it means for you

  If you take the time to read some of the many articles on mobile app strategy, you'll find that they focus on trying to answer the crux argument of whether to build a native app for each mobile platform or a web app that tries to cover them all. After all, there are significant costs involved, both in development and time to market, and focussing on one strategy appears wiser than trying to be the best in all.In most ...

• Four tips to choosing your digital partner

  There is no doubt that digital continues to be a growing part of every marketing budget. Choosing the right partner to assist your digital efforts is a critical decision. As critical, I'd argue, as the choice of agency in any marketing discipline to date. The reason for this lies in the nature of digital itself -- uncontrovertibly, digital has technology at its heart.For a marketer, what does this mean? When I talk technology, I mean hardware and software -- always ...

• How HTML5 follows in the footsteps of Java’s proven WORA

  Java was released by Sun Microsystems back in 1996. As a new programming language, it entered a space long dominated by the likes of C; C++; Perl and many others. Java needed to bring something new to the table. At the time, every compiled programming language needed to be recompiled on every platform you wanted to run it on, often with particular fixes to handle the idiosyncrasies of different operating systems. Java was different in that it had the benefits ...