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Born barefoot in Boksburg and growing up in Welkom in the Free State, Dale has fought against all odds and managed to come out English. In 2011 he wanted to be involved in social media, and decided to reinvent and at 28 became the world’s oldest intern. Whatever it is, he is probably having fun with it. Always happy to chat and ready to laugh.

• 5 things you should bear in mind before hiring someone for your social team

  I recently received an awkward notification. A woman I had blocked on Facebook wanted to connect with me on LinkedIn. I had blocked her because, after a second meeting, I had realised that she was loopier than a theme park ride, and I felt a little suffocated at the 23rd missed call in the hour-long status meeting I had. This was nearly two and a half years prior to the notification that exploded in my inbox with the tactless ...

• Dear brand on Facebook, don’t just tell me a story, tell me your story

  I went through a friend’s timeline on Facebook the other day; we had been friends long before Facebook created a millionaire, so it was virtually real. I was interested in how her journey had tangled in with mine. How, like a terribly scripted RomCom staring Ashton Kutcher, we had come in and out of each other’s lives. However terribly scripted the story was, it was a story. A story I was interested in.I spent a lot more time on ...

• What a rejected article taught me about social media rule number one

  The good people of Memeburn asked me to write another piece for them, so I did. I wanted to write a hard-hitting piece about the industry in which I slave away, I wanted to create something that was shareable and had mass talk-ability and all of the wonderful words we create here in social media.I slaved for 35 minutes, and handed it in. In the nicest way possible, they told me to take my offering and place it in ...

• How do you solve a problem like a social influencer?

  “How are we going to tell people about us?” “An influencer.” “Brilliant!” And everybody around the boardroom table taps the social media yeoman on the back, his mate/client slaps his smart derriere. As he exits the room, he tweets to let his following know that he just had a Mad Men moment and that in two to four weeks, he will be celebrated for creating online conversation.When did humanity reverse so quickly as to develop a world where creating ...