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David is a Social Media Manager with a string of agency experience to his name. His digitally besotted nature has been an asset he's nurtured over years of internet abuse, both personally and professionally. Being a failed entrepreneur, twice over, has thickened his skin to Earth-crust-like proportions. He's an occasional blogger and loves a good Twitter banter.David isn't afraid of expressing his opinion, usually dipped in curse riddled expressions. He also does not speak well in front of crowds.David's favourite quote at present:"A Community Manager is like a Shepherd. A community is like a flock of sheep. A Shepherd tends to their flock. They live among the sheep, but they are not a sheep...The Shepherd always knows the count of the herd." - Tim McDonald
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Touching on my first piece here at Memeburn, I wanted to share with you a little something that I have been thinking about since my first post. The measurement of return on investment (ROI) in social is one that can be measured when you begin to understand and produce ROI-related material. Sound simple enough? Well, it is.Let’s say there are 21 to 22 working days in a month. Let’s say you, as a brand, produce 42 to 44 pieces (two ...
So, here’s what we know.Facebook is now acting like the biggest, baddest kid in the playground and has been kicking up dirt for the past year or so. With the introduction of promoted posts for users and a change to its Edge Rank algorithm -- the sequence in which users are appropriated posts in their own news feeds -- the likelihood of catching your best friend’s status, announcing his engagement to his high school sweetheart as well as seeing the ...
The burning question on everyone's social media-laden lips is, "what's the return on investment (ROI) of social media?" As the social web has matured over the last 8 to 10 years, so has the need, nay, the desire for people to prove its worth as a reputable marketing channel. To be honest, it's been plaguing. And in many respects, has been the cause of much debate and anger between a new breed and those traditionalists already firmed rooted to the ...
