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David is the Head of Digital at Net#work BBDO in Johannesburg, leaving behind a string of agency experience to his name. His digitally besotted nature has been an asset he's nurtured over years of internet abuse and pilgrimage, both personally and professionally.
A failed entrepreneur, twice over, has thickened his skin to Earth-crust-like proportions, alleviating his fear of failure. He's an occasional blogger and loves a good Twitter banter. David isn't afraid of expressing his opinion on all matter social and digital, as long as no one minds them being dipped in curse-riddled expressions.
David's favourite quote at present: “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” - Clay Shirky
This one’s going to be morbid, so, if you’re of the sunny disposition kind, look away now.
I have had the concept of digital-life after death on my mind since a recent 27Dinner evening where some of South Africa’s top Instgrammers – or ‘igers’ – as they are referred to in their native tongue, discussed the platform and success stories. The panel spoke about the accumulation of beauty and documentation of the world around them , so naturally I had to ...
Adding to industry predictions for 2014, I feel the need to share something that has been on my mind for quite a while now. 2014 brings with it no surprises. People are smarter and agencies need to be even more agile than before -- but beyond this, there is a need for creative and business minds to work together.
What place does creativity have in the realms of business you may ask? Well, if you think that some of the greatest ...
Is anyone else sick and tired of headlines like these?:
“5 Ways to Improve your Social Media Strategy”
“10 Hot Tips to be a better Marketer”
“3 Surefire Ways to Build a Better Content Plan”
Haven’t we moved on from here? Haven’t we already saturated the publication space with enough hullabaloo and who sets these numbers anyway? I for one am tired of the unoriginality, or maybe I just never got into self-help books.
The problem with the social media and digital environment is that ...
There are a few things that irritate me more than people who choose to plainly ignore the rules and regulations set up by the very platforms we all use on an every day basis. I have noticed that brands, both big and small, tend to stray from the adherence to such rules. And it’s irritating me.
Irritating me to such a point that I recently experienced what can only be considered as the lowest form of online abuse known to man ...
As some of you may know, my first set of pieces for Memeburn dealt with the issue of ROI, of how it can be assessed, measured and if it’s even measurable at all.
I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I ...
Touching on my first piece here at Memeburn, I wanted to share with you a little something that I have been thinking about since my first post. The measurement of return on investment (ROI) in social is one that can be measured when you begin to understand and produce ROI-related material. Sound simple enough? Well, it is.
Let’s say there are 21 to 22 working days in a month. Let’s say you, as a brand, produce 42 to 44 pieces (two ...
So, here’s what we know.
Facebook is now acting like the biggest, baddest kid in the playground and has been kicking up dirt for the past year or so. With the introduction of promoted posts for users and a change to its Edge Rank algorithm -- the sequence in which users are appropriated posts in their own news feeds -- the likelihood of catching your best friend’s status, announcing his engagement to his high school sweetheart as well as seeing the ...
The burning question on everyone's social media-laden lips is, "what's the return on investment (ROI) of social media?" As the social web has matured over the last 8 to 10 years, so has the need, nay, the desire for people to prove its worth as a reputable marketing channel. To be honest, it's been plaguing. And in many respects, has been the cause of much debate and anger between a new breed and those traditionalists already firmed rooted to the ...