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All posts by David Alves

David Alves
David Alves is the Head of Digital at Net#work BBDO where he spends most of his waking hours conjuring magic and slaying less-than-average strategies. He’s a terrible surfer, novice whisky drinker and have a conversation with just about anyone without the fear of placing his foot in his mouth because it can be found there most of the time regardless. He has a passion for tutoring, sharing knowledge and embracing new technologies as quickly as they arrive and dissipate. He can be found spouting digital nuances on ClifflCentral.com on the Khonza Show from 9-10am every (other) Friday.
  • 8 things you need to think about for your 2015 digital marketing strategy

    Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in digital” post, here are some of the things I think marketers need to be focusing on post 2014. Immersion over integration To integrate is not enough any more. A niche platform focus is being trumped by the need to create a common brand experience across all platforms, both on and offline. Customers have become more demanding...

  • (Ice) bucket loads of attention: how South Africans fell into the latest slacktivism trap

    If you’re a regular user of the connection machine known as the internet, you would have come across some bizarre videos of people pouring buckets of ice onto themselves in the name of charity. You, like many others, may think this unnecessary to carry out in tandem with simply donating to charity – either because you already do on a regular basis, or because the idea of pouring an icy bucket of water over your head in this weather (Winter here in South Africa) is very appealing. No one’s going to blame you… or do they? A few months ago, South...

  • Death, taxes and social media

    This one’s going to be morbid, so, if you’re of the sunny disposition kind, look away now. I have had the concept of digital-life after death on my mind since a recent 27Dinner evening where some of South Africa’s top Instgrammers – or ‘igers’ – as they are referred to in their native tongue, discussed the platform and success stories. The panel spoke about the accumulation of beauty and documentation of the world around them , so naturally I had to ask: “What happens to your Instagram account when you die?” To which, I got the expected chuckle and one or two...

  • Broken little things: why creative and business minds need unification more than ever

    Adding to industry predictions for 2014, I feel the need to share something that has been on my mind for quite a while now. 2014 brings with it no surprises. People are smarter and agencies need to be even more agile than before -- but beyond this, there is a need for creative and business minds to work together. What place does creativity have in the realms of business you may ask? Well, if you think that some of the greatest business brains of our time are devoid of creativity, you’re sorely mistaken. When it comes to advertising and marketing,...

  • 5469 ways to improve whatever: screw lists, it’s time we grew up and helped

    Is anyone else sick and tired of headlines like these?: “5 Ways to Improve your Social Media Strategy” “10 Hot Tips to be a better Marketer” “3 Surefire Ways to Build a Better Content Plan” Haven’t we moved on from here? Haven’t we already saturated the publication space with enough hullabaloo and who sets these numbers anyway? I for one am tired of the unoriginality, or maybe I just never got into self-help books. The problem with the social media and digital environment is that the people who are making things happen are too busy to write, or maybe they’ve just become unwilling to...

  • Hey digital brands, it’s time to stop being so damn whingey

    There are a few things that irritate me more than people who choose to plainly ignore the rules and regulations set up by the very platforms we all use on an every day basis. I have noticed that brands, both big and small, tend to stray from the adherence to such rules. And it’s irritating me. Irritating me to such a point that I recently experienced what can only be considered as the lowest form of online abuse known to man -- the under-the-counter-email -- which basically involves a victimised brand manager taking offence to online allegations I made, of...

  • Wherefore art thou social media ROI?

    As some of you may know, my first set of pieces for Memeburn dealt with the issue of ROI, of how it can be assessed, measured and if it’s even measurable at all. I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither. He...

  • Why you’re struggling with ROI

    Touching on my first piece here at Memeburn, I wanted to share with you a little something that I have been thinking about since my first post. The measurement of return on investment (ROI) in social is one that can be measured when you begin to understand and produce ROI-related material. Sound simple enough? Well, it is. Let’s say there are 21 to 22 working days in a month. Let’s say you, as a brand, produce 42 to 44 pieces (two a day) of social media related content (not mentioning the weekend content when you pretend to have a life)....

  • Narrowing it down: how to deal with Facebook’s bullying tactics

    So, here’s what we know. Facebook is now acting like the biggest, baddest kid in the playground and has been kicking up dirt for the past year or so. With the introduction of promoted posts for users and a change to its Edge Rank algorithm -- the sequence in which users are appropriated posts in their own news feeds -- the likelihood of catching your best friend’s status, announcing his engagement to his high school sweetheart as well as seeing the latest update from your favourite clothing brand is now less likely to happen organically. I say organically because the change...

  • Reassessing ROI in social media

    The burning question on everyone's social media-laden lips is, "what's the return on investment (ROI) of social media?" As the social web has matured over the last 8 to 10 years, so has the need, nay, the desire for people to prove its worth as a reputable marketing channel. To be honest, it's been plaguing. And in many respects, has been the cause of much debate and anger between a new breed and those traditionalists already firmed rooted to the marketing plateau of their advertising value equivalency, circulation and reach values. Circulation and reach? Really? Those are the metrics for...