As managing director of Acceleration Media, Diane Charton oversees the growth of South Africa's leading strategic digital media strategy, planning and buying consultancy, and helps clients to maximise their use of the Internet. She brings extensive sales, marketing and management experience to her role at Acceleration Media. Armed with a BSC Civil Engineering from the University of Witwatersrand, Diane began her career with the Johannesburg City Council in 1996 where her responsibilities included township design, services analyses and CAD detailing. Diane joined Concor Technicrete in 1997, where she got her first exposure to the world of marketing. She honed her sales and marketing skills in her subsequent positions with Enviro Options and United Stations, before joining The Old Shanghai Firecracker Factory in 2001. Prior to joining Acceleration Media in 2006, Diane was a Business Unit Director at Shanghai Firecracker where she worked on a broad range of strategic accounts such Mitsubishi Motors, Europ Assistance, Gensec Property Management, Lafarge Cement and Tiffendell Resort.