South Africa plummeted into stage 6 load shedding on Thursday leaving most parts of the country with prolonged outages and cold breakfasts. Stage 6…
4 things brands must do to ensure their content marketing remains relevant
After years of hype about content marketing, we’re seeing a backlash against the concept from consumers and brands alike. But this doesn’t spell the…
Could AR be the shot in the arm print so desperately needs?
As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality…
5 big ways behavioural economics is changing traditional marketing
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are…
How consumers are taking a central role in brand stories
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…
Drowning out internet noise through human filters
You may have a friend or two who you can always trust to tell you, with impeccable taste, which new films, albums, gadgets or…
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