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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!

All posts by Farai Madzima

Farai advocates designs and ideas that put humans first. He lived in the UK for seven years and worked as a User Experience Designer at global digital agencies such as Razorfish. During this time he came to the belief that effective branding relies less on messaging and so much more on the experience a brand enables. Experiences that favour businesses and technologies while sidelining people’s needs will have a hard time endearing themselves to people. He says he started to think this way while at the University of Plymouth, where he studied the social and human impacts of media and technology. In early 2011 Farai left the UK for South Africa in search of sunshine and an opportunity to pursue his life’s BHAG: the preservation of African cultures by building digital platforms for Africans to tell African stories
  • Mixing user experience and usability so that everyone wins

    I recently introduced myself to someone and when I explained that I'm a User Experience Designer, his eyes lit up and he said "Ah, you’re the usability guy." "Yeah, kind of" I responded. He looked at me, confused. "What’s the difference?" he asked. For apps and websites, usability refers to how easily your site visitors can complete a given task e.g. filling in a checkout form. In the emerging markets particularly, usability is still a differentiator. This is why the savvier industry players have started to focus on creating work that people will find usable. They know that simple usability...