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Graeme Lipschitz: Columnist
Graeme Lipschitz is the co-founder of digital innovation agency Wonderland Works where he heads up Social Media, Search and Product Development. He was previously the business development manager at Clicks2Customers.com and has worked for Google UK and South Africa as a lead account strategist, growing Adwords accounts in the Travel, Finance and Retail sectors.
I've got an admission to make: I am an IFTTT addict. In fact, the people who know me best would say that I got IFTTT to type out this article, but that's not possible -- yet. "If This Then That" is an incredible service that ushers 2013's buzzword "the Internet of Things" into your life in splendid fashion: from automatically emailing you when your favourite surf spot is cooking to flashing your lights at home when you get a Facebook ...
Web publishers have myriad ways of profiting from users coming to their sites. Display, or banner, advertising has been around since particular web pages became popular and needed to monetise.
How these things work
Advertisers needed to buy inventory but internet audiences are increasingly fragmented according to their demographics and interests -- so ad networks aggregated inventory across many sites in order to provide the size of audience that traditional avenues like television had previously offered. Inventory would be sold on ...
#Iam4rhinos has taken Twitter by storm over the past week with celebrities and normal Twitter users getting it to trend globally at #1. While the intention of the campaign has been noble, critics have stated that this is just slacktivism and that the campaign will have no real world effect.
Graeme Lipschitz sat down with Tara Turkington, CEO of Flow Communications (the company that ran the #iam4rhinos campaign on behalf of and in partnership with WWF South Africa) for her ...
Google is well known for being innovative in the online advertising space. Its flagship advertising program, Adwords, has grossed over $50bn since its inception and has created jobs worldwide, not only for Google itself but for online agencies which adopted it for their clients.
Yet whilst it’s done a great job of showing the right ads to the right users at the right time, it’s also made some fairly creepy moves lately, one of which is undoubtedly getting a patent granted ...
In case you've been living under a rock for the past six months: social video is the new black.
Arguably, Vine set the standard in June 2012 with its short six second video service. It was enough to grab the attention of Twitter, which acquired the startup in October of the same year. Shortly after it debuted as a free iOS app, it became the number one most downloaded free app in the store and the most used video application in ...
Google’s recent Chromecast announcement sent flutters across the net as it drew the battle line with rivals like Apple and Netflix. Although Chromecast is compatible with iOS and also broadcasts Netflix, it promotes Google’s own services like Google Music, Movies and TV too. Recent headlines indicated that Netflix and YouTube account for half of America’s internet traffic in the first half of 2013; with the former accounting for 32.3% according to Sandvine. That’s a lot of time that people aren’t ...
In the third and final installment on the Moore’s Law series, Graeme Lipschitz sits down with POET technologies executive, Peter Copetti, to discuss their technology and what they’re doing to counteract the end game of Moore’s Law.
Memeburn: What is POET Technologies and what do you do?
Peter Copetti: POET Technologies (formerly OPEL Technologies) provides a patented process and methodology for the design and manufacturing of next generation integrated circuits, which will power the next wave of chipset innovation. The POET platform ...
In the second article of the series, Memeburn columnist Graeme Lipschitz discusses how technologists are innovating to take computer processing and storage forward.
So we've run out of surface area and going all multi-core has only helped so much.
One way to go is up.
Think of it this way: when humans had taken up too much of the "ground floor" they started making skyscrapers. A similar effect is envisioned for chips and storage - going "3D" - so to speak. ...
In this first of a series of articles, Graeme Lipschitz discusses what Moore’s law is, some theory and history behind it, and why it is coming to an end. In the second article of this series, he will discuss how technologists are innovating to take computer processing and storage forward.
You’ve heard of Moore’s and Kryder’s Laws respectively, right? The ones where semiconductor chip performance doubles (Moore) every 24 months or so and storage space doubles (on the same area) while ...
Facebook recently argued in court that the “Like” feature is an integral part of free speech. A lawyer for the company argued that “Likes” are “vital” to the 500m people who use Facebook every day and that they should be protected by the US Constitution.
“Any suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made possible,” Aaron Panner, Facebook Inc. (FB)’s lawyer said.
The court ruling ...